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Helpful Tips

Business Barnacles

It's a time to reflect on how far we've come, but also, what is holding your business back (the "barnacles") from moving as swiftly and efficiently through the water as we could.
June 9, 2022
2 min read
 
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How to Become a Bionic Reader

Starting with the left column in the image below, begin reading the copy. Then, move to read the "same" copy on the right column. Notice Anything? For most individuals, the copy on the right should be easier to read and read quickly, while still retaining the content. Why? The magic of Bionic Reading. Founded by typographic designer Renato […]
May 27, 2022
1 min read
 
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Perception and Observation

Are you familiar with Sun Tzu? A military strategist, philosopher, and writer, Sun Tzu has been credited with defining Chinese warfare - recounting stories of fighting off many worthy and feared opponents, in some cases doing so without even a weapon for defense. Business leaders have cited Sun Tzu and his writings entitled "The Art of […]
May 13, 2022
2 min read
 
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The 5 Key People You Need in Your Life

Are you familiar with the concept that we are the average of the five people we spend the most time with?
May 8, 2022
5 min read
 
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Sweet Tea and the Customer-Focused Business

Do you prefer your iced tea sweet, or unsweet? As a kid growing up in New Jersey, "iced tea" was served unsweet by default. (If you asked someone for a "sweet tea", they handed you a bottle of Snapple.) It was only when we moved to Florida that the clarifying question of sweet/unsweet was asked. If […]
April 29, 2022
1 min read
 
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How to Win at Karaoke (and Business)

How are you at karaoke? Me? I consider myself more of a karaoke spectator than a participant, but for some: that time in the spotlight is the highlight of their week. And rightfully so, as some are really amazing, and some are... well... less awesome. This got me thinking, karaoke singers are a lot like […]
April 22, 2022
3 min read
 
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A Unicorn or a Rhinocerous

Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it.  Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
1 min read
   
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Video Killed The Radio Star, But Google and Alexa Brought Them Back

Did you know that the first radio ad was served on November 2, 1920? Yep, and since its invention in the 1890s, the radio was the pinnacle of media and entertainment until the creation of the television in 1927. The TV remained top dog until June 29, 2007, when Steve Jobs announced the release of […]
April 9, 2022
2 min read
   
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Kittens and Alligators

Have you ever heard the adage about kittens and alligators? Naturally, kittens are cute and cuddly and add joy to our life whenever we're in their presence.  Alligators, on the other hand, are fine to experience when they are a safe distance away or behind the safety of protective glass, but in any other situation, […]
April 1, 2022
1 min read
   
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I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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