Helpful Tips

Back to School Means Back to Basics for Your Business
It’s August. Football season is right around the corner. The blockbuster movies have left the multiplexes. Cool breezes will soon give a much-needed relief from the hot summer temperatures.
August 19, 2011
6 min read

The Importance of Hiring a Writer
In business, the success of your company primarily depends on your message and how that message is received by your target audience.
August 12, 2011
5 min read

Choosing the Right Digital Advertising Agency
Your business has been growing. You’ve put in long hours, so much that you doubt your spouse could pick you out of a police line-up.
August 26, 2022
6 min read

Customer Service: The Strongest Client Relationships Are Made in the Eye of the Storm
While it may seem like common sense, customer service is one of the main factors in deciding what makes a good business versus a bad one.
November 28, 2018
2 min read

Facebook Ads vs LinkedIn Ads
Entering into the world of 'Pay Per Click' (PPC) can be daunting and confusing. There are terms like keyword bids, CPM, CPC, CTR and conversion tracking which can leave the average business owner scratching their heads.
July 5, 2011
6 min read

Harnessing the Power of Mobile Web Traffic
Are you running alongside your customers… or are you still at the gate, wondering where the sound of the start gun came from?
June 24, 2011
4 min read

Should You Manage Your Own Website?
When it comes to managing your own business website, there are two schools of thought from most business owners and marketing directors:
August 17, 2022
7 min read

META Tags: Still Useful or Ancient History?
Way back in the early days (we’re talking the prehistoric internet search days of the mid-1990’s) META tags were the T-Rex of search engine optimization (SEO).
July 25, 2011
4 min read

Facebook EdgeRank Explained
In last week’s article, we discussed the difference between Facebook and LinkedIn Ads, and which ones might be the best fit for your business. This week, let's continue the social media theme and discuss what other key indicators play a factor in getting noticed on Facebook.
July 15, 2011
4 min read