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Helpful Tips

Effectively Creating a FAQ Page

An FAQ page is a dedicated web page where visitors can easily find answers to frequently asked questions about your products and services. This page is often found on the home page, within the navigation menu, or in tabbed sections. Creating a FAQ page will not only help your customers but also help you as a business owner.
November 17, 2022
4 min read
       
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How Long Should An Email Be?

If you want to increase sales, you need to send out quality messages, but those messages need to be direct and concise.  How direct and concise you may ask, how long should an email be?...the simple answer, under 300 words has been determined to be the sweet spot. 
September 12, 2022
5 min read
   
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5 Best Practices for Mobile-Friendly Video

Video is one of the most engaging mediums an organization can leverage for its business today.  Regardless of whether you represent a for-profit brand or a non-profit agency, video is there to deliver your story and with so much of your online traffic coming from mobile users - it's imperative that your video content be […]
July 29, 2022
4 min read
 
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Selecting the Best Email Hosting for Your Business

When it comes to business emails, it's important to ensure that the solution/provider you choose delivers the best fit for your specific needs. For most business owners, their first venture into having a business email address is either a free email account or one available through a cheap web hosting account. Although it's tempting to […]
July 22, 2022
6 min read
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6 Signs Your Website is Outdated

Your website is one of the most important parts of your business. It’s where you share your story and demonstrate the "why" of what you do. It’s a place where people go to learn more about you, the products and services you offer, and potentially even purchase from you - without ever speaking to a […]
July 15, 2022
7 min read
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How to Stand Out in Google Search Results

"How to stand out in Google search results" is a common question marketers and business owners alike will ask themselves often over the course of their years in business. In its simplest of terms, the best way to ensure you appear at the top of search results is by using relevant keywords throughout your content. […]
July 11, 2022
9 min read
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The Guinness Book

For over 60 years now, those becoming the best, the "Officially Amazing" have been recorded in this publication.
June 24, 2022
1 min read
 
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Writing Emails That Get Opened

Do you know what the largest factor leading to writing emails that get opened or not is?
June 17, 2022
4 min read
 
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Glasses, Sunglasses, and the Microscope

And while we're taking a closer look at your business and organizations, let me introduce three metaphorical tools to help us along the way: glasses, sunglasses, and the microscope.
June 10, 2022
2 min read
 
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Working with the team at Captivation Agency has been an incredible experience for our organization. The creativity and knowledge we receive from Captivation has allowed us to spread our message to our community and beyond. In our business telling our story using video and the web is critical and Captivation Agency has been a vital partner. I highly recommend them.

Bill Sadlo

Bill Sadlo

CEO, Boys & Girls Clubs of Sarasota and DeSoto Counties
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