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The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read
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The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read
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The Importance of Original, Unique Content

There's a lot of elements needed to make your online presence stand out from the crowd, but none are more important than original, quality, unique content.
November 7, 2018
3 min read
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Do You Have a Crash Plan?

You build a great website. Sales grow moderately. Everything is going well.
October 31, 2018
5 min read
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Five Tips for Creating Effective Website Content

We get asked a lot about web content and the type of material their potential customers are really looking for.
October 10, 2018
3 min read
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The Importance of Online Reviews

So how do you go about getting these reviews? Here are 4 simple ways
September 26, 2018
19 min read
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An Informative Guide to Facebook Insights

Using the stats and engagement metrics from Facebook Insights can help answer many of these questions.
September 5, 2018
4 min read
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Minimize Clicks to Maximize Profits - Website Optimization

Okay, let's say you're looking for a certain product and you've just performed a Google search and found a prospective website.
August 29, 2018
5 min read
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Accurately Calculating Your Marketing ROI

You also compare your current investments to other potential opportunities in the marketplace.
August 8, 2018
3 min read

Client Testimonials

Working with the team at Captivation Agency has been an incredible experience for our organization. The creativity and knowledge we receive from Captivation has allowed us to spread our message to our community and beyond. In our business telling our story using video and the web is critical and Captivation Agency has been a vital partner. I highly recommend them!

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