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Gold in the water

The Gold in the Gold Rush

Whether we're talking about the California gold rush of the mid-1800s or the "digital gold rush" associated with creating the next Facebook or the next voice-activated search algorithm - there is allure in the potential for success, big money, and opportunity. In the case of the California gold rush, the biggest opportunity came in the form of businesses that far fewer were thinking about.  What Do I Mean?  Most people were focused on following the "herd" and taking their role as a miner - crouching by the riverside for hours […]
February 18, 2022
2 min read
Laptop with the matrix background

Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read
Man designing a style guide

User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
People working UX design

The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read
Silhouette of man

The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read
Jim Martin, posing for a photo in front of a banner, receiving the Magtag Dependable Leader Award with other recipients.

Celebrating Dependability: Jim Martin Named 2019 Maytag Dependable Leader

At Captivation Agency, we strive to embody dependability in everything we do. That's why we're thrilled to announce that our founder and CEO, Jim Martin, has been named a 2019 Maytag Dependable Leader by Boys & Girls Clubs of America. This prestigious award celebrates professionals and volunteers who have dedicated their lives to supporting youth. […]
November 11, 2019
4 min read
ABC neon

The Importance of Original, Unique Content

There's a lot of elements needed to make your online presence stand out from the crowd, but none are more important than original, quality, unique content.
November 7, 2018
3 min read
Server room data center storage

Do You Have a Crash Plan?

You build a great website. Sales grow moderately. Everything is going well.
October 31, 2018
5 min read
Woman writing near laptop

Five Tips for Creating Effective Website Content

We get asked a lot about web content and the type of material their potential customers are really looking for.
October 10, 2018
3 min read

Client Testimonials

I could not be happier with the whole process from start to finish. They were able to make a fairly complex project simple and organized. They were very timely with all communication and they made the editing process so streamlined, efficient and user-friendly, I enthusiastically would recommend Captivation Agency for any of your video needs.

Joseph Caulkins

Joseph Caulkins

Artistic Director, Key Chorale
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