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Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read
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User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
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The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read
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The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read
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The Importance of Original, Unique Content

There's a lot of elements needed to make your online presence stand out from the crowd, but none are more important than original, quality, unique content.
November 7, 2018
3 min read
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Do You Have a Crash Plan?

You build a great website. Sales grow moderately. Everything is going well.
October 31, 2018
5 min read
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Five Tips for Creating Effective Website Content

We get asked a lot about web content and the type of material their potential customers are really looking for.
October 10, 2018
3 min read
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The Importance of Online Reviews

So how do you go about getting these reviews? Here are 4 simple ways
September 26, 2018
19 min read
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An Informative Guide to Facebook Insights

Using the stats and engagement metrics from Facebook Insights can help answer many of these questions.
September 5, 2018
4 min read

Client Testimonials

The thing I appreciate most about working on a project with Captivation Agency is their sincere interest in the client's success. This is rare to find these days. Customer service is excellent, and they have never disappointed on delivering what was promised. This is a quality shop!

Dottie Rutledge

Dottie Rutledge

President, DR & Associates
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