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User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read

The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read

The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read

The Importance of Original, Unique Content

There's a lot of elements needed to make your online presence stand out from the crowd, but none are more important than original, quality, unique content.
November 7, 2018
3 min read

Do You Have a Crash Plan?

You build a great website. Sales grow moderately. Everything is going well.
October 31, 2018
5 min read

Five Tips for Creating Effective Website Content

We get asked a lot about web content and the type of material their potential customers are really looking for.
October 10, 2018
3 min read
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