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General

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How to Engage Customers with Video

By the end of this post, businesses will have a better understanding of how to engage customers with video and achieve their desired outcomes.
February 17, 2023
3 min read
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Increase the Average Time Spent on Your Website

In this blog post, we will explore different ways to increase the average time spent on your website and provide actionable tips to help you make the most of your website visits.
February 2, 2023
4 min read
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How to Collect Customer Video Reviews

In this blog post, we’ll walk you through the various steps you should take to effectively collect customer video reviews, helping to make your customer acquisition, retention rate strategy, and conversion rates that much more successful.
December 12, 2022
3 min read
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Effectively Creating a FAQ Page

An FAQ page is a dedicated web page where visitors can easily find answers to frequently asked questions about your products and services. This page is often found on the home page, within the navigation menu, or in tabbed sections. Creating a FAQ page will not only help your customers but also help you as a business owner.
November 17, 2022
4 min read
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How Long Should An Email Be?

If you want to increase sales, you need to send out quality messages, but those messages need to be direct and concise.  How direct and concise you may ask, how long should an email be?...the simple answer, under 300 words has been determined to be the sweet spot. 
September 12, 2022
5 min read
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A Unicorn or a Rhinocerous

Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it.  Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
1 min read
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Video Killed The Radio Star, But Google and Alexa Brought Them Back

Did you know that the first radio ad was served on November 2, 1920? Yep, and since its invention in the 1890s, the radio was the pinnacle of media and entertainment until the creation of the television in 1927. The TV remained top dog until June 29, 2007, when Steve Jobs announced the release of […]
April 9, 2022
2 min read
Alligator in the water

Kittens and Alligators

Have you ever heard the adage about kittens and alligators? Naturally, kittens are cute and cuddly and add joy to our life whenever we're in their presence.  Alligators, on the other hand, are fine to experience when they are a safe distance away or behind the safety of protective glass, but in any other situation, […]
April 1, 2022
1 min read
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Bound in Biases

Biases.  We all have them, and although we may not realize it as we move through our day to day routines, every decision we make (subliminally or consciously) is measured in some degree against what past experience we have with a given situation, how that experience went, and ultimately, how much of a bias we have toward […]
March 26, 2022
2 min read

Client Testimonials

I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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