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A Unicorn or a Rhinocerous

Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it.  Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
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Video Killed The Radio Star, But Google and Alexa Brought Them Back

Did you know that the first radio ad was served on November 2, 1920? Yep, and since its invention in the 1890s, the radio was the pinnacle of media and entertainment until the creation of the television in 1927. The TV remained top dog until June 29, 2007, when Steve Jobs announced the release of […]
April 9, 2022
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Kittens and Alligators

Have you ever heard the adage about kittens and alligators? Naturally, kittens are cute and cuddly and add joy to our life whenever we're in their presence.  Alligators, on the other hand, are fine to experience when they are a safe distance away or behind the safety of protective glass, but in any other situation, […]
April 1, 2022
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Bound in Biases

Biases.  We all have them, and although we may not realize it as we move through our day to day routines, every decision we make (subliminally or consciously) is measured in some degree against what past experience we have with a given situation, how that experience went, and ultimately, how much of a bias we have toward […]
March 26, 2022
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The Gold in the Gold Rush

Whether we're talking about the California gold rush of the mid-1800s or the "digital gold rush" associated with creating the next Facebook or the next voice-activated search algorithm - there is allure in the potential for success, big money, and opportunity. In the case of the California gold rush, the biggest opportunity came in the form of businesses that far fewer were thinking about.  What Do I Mean?  Most people were focused on following the "herd" and taking their role as a miner - crouching by the riverside for hours […]
February 18, 2022
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Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
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User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
     
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The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read
   
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The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read
   
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