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At minimum, we'll need to know your project goals, target audience, and any specific content or messaging you want to include. Depending on the project, you might also provide: existing brand assets (logos, fonts, colors), written copy or text content, photos or images you want used, competitor examples you like or dislike, and any technical specifications (like dimensions or print requirements). Don't worry if you don't have everything—we'll guide you through exactly what we need during our kickoff conversation.