Branding
Emerging Branding Trends
Explore the evolving landscape of branding in today's dynamic business world. Learn how emerging trends, from authenticity and user experience design to sustainability and personalization, are reshaping marketing strategies. Stay ahead of the curve with insights from Captivation Agency.
August 23, 2023
4 min read
Creating Effective Video Marketing Campaigns
Learn how to create effective video marketing campaigns that captivate and convert your audience with expert tips from Captivation Agency. Transform your marketing strategy with our insights and boost your business to new heights.
May 3, 2023
4 min read
What is a Brand Ambassador?
A brand ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it? While every small business owner would love to find several brand ambassadors underneath their Christmas tree this holiday, it’s unfortunately not that easy. Brand Ambassadors, also called evangelists, don’t always just show […]
December 4, 2021
5 min read
Before Amazon Was Amazon
Amazon. Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform. Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
October 29, 2021
1 min read
User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding
In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
Five & Dime - What's Your Value?
As a kid, I remember going to the local "five & dime" general store with my grandmother. Stocked wall to wall with tools, toys, candy, and everything in between, it was one of my favorite places. They seemed to have [everything], all in one place. Today, the brick-and-mortar "everything store" of old has been replaced […]
April 20, 2021
1 min read
Why is it Important to Find Your Why in Business?
Creating a mission statement for your business requires you to answer a number of questions.
February 16, 2021
4 min read
Stand Out From Your Competition - Thank Your Customers
Thank you. There might not be two more valuable words than these when it comes to your business.
February 14, 2021
5 min read
The Importance of Visual Storytelling in Regards to Branding
Figuring out what your brand is and what it represents can be tricky.
March 18, 2018
2 min read
