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Branding

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Emerging Branding Trends

Explore the evolving landscape of branding in today's dynamic business world. Learn how emerging trends, from authenticity and user experience design to sustainability and personalization, are reshaping marketing strategies. Stay ahead of the curve with insights from Captivation Agency.
August 23, 2023
4 min read
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Creating Effective Video Marketing Campaigns

Learn how to create effective video marketing campaigns that captivate and convert your audience with expert tips from Captivation Agency. Transform your marketing strategy with our insights and boost your business to new heights.
May 3, 2023
4 min read
Young man recording video review

What is a Brand Ambassador?

A brand ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  While every small business owner would love to find several brand ambassadors underneath their Christmas tree this holiday, it’s unfortunately not that easy.   Brand Ambassadors, also called evangelists, don’t always just show […]
December 4, 2021
5 min read
Amazon logo sign

Before Amazon Was Amazon

Amazon.  Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform.  Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
October 29, 2021
1 min read
Man designing a style guide

User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
General store

Five & Dime - What's Your Value?

As a kid, I remember going to the local "five & dime" general store with my grandmother. Stocked wall to wall with tools, toys, candy, and everything in between, it was one of my favorite places.  They seemed to have [everything], all in one place.  Today, the brick-and-mortar "everything store" of old has been replaced […]
April 20, 2021
1 min read
Circle with the words why, how and what - Your why diagram by Simon Sinek

Why is it Important to Find Your Why in Business?

Creating a mission statement for your business requires you to answer a number of questions.
February 16, 2021
4 min read
Thank you card

Stand Out From Your Competition - Thank Your Customers

Thank you. There might not be two more valuable words than these when it comes to your business.
February 14, 2021
5 min read
Man holding video camera

The Importance of Visual Storytelling in Regards to Branding

Figuring out what your brand is and what it represents can be tricky.
March 18, 2018
2 min read
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Client Testimonials

I could not be happier with the whole process from start to finish. They were able to make a fairly complex project simple and organized. They were very timely with all communication and they made the editing process so streamlined, efficient and user-friendly, I enthusiastically would recommend Captivation Agency for any of your video needs.

Joseph Caulkins

Joseph Caulkins

Artistic Director, Key Chorale
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