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What if, What Next, Why Not? - Evolve Your Business

NERF – a name that has become synonymous with kid fun, both indoors as much as outdoors, got its start in a not so conventional way.  The founder/inventor, Reyn Guyer actually happened upon this new toy while testing out another toy set (a caveman game), which had a bunch of foam rubber rocks as part of […]
July 21, 2021
1 min read
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Don't Copy, React - Find Your Own Direction

Don't copy, react instead. What I mean by this is that so many businesses think the way to get ahead is to copy what the industry as a whole is doing.  As I’ve said before, you will never beat what you imitate.  Instead, look to where the market is heading and react accordingly, find your own […]
July 14, 2021
1 min read
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Document While Doing - Share the Knowledge

As leaders in our organizations, one of our greatest challenges is the need to "clone" ourselves.  The knowledge in our heads is so valuable to all of those we work with and although we try our very best to always be there when we are needed, it's not always feasible... or is it? When faced […]
July 7, 2021
1 min read
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User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
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The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read
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The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read
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What to Write About

Throughout my trip, traveling to see my nephew graduate high school, this topic came up, along with the question "how do you determine what to write about each week?"  The Answer? The same way we determine items to write about in our blog - something that's timely, relevant to our audience, and useful or actionable […]
July 1, 2021
1 min read
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Finding Your Niche

When asked the question "who is your client/customer/donor?" how do you respond? If what first comes to mind is "everyone" you are not being specific enough.  For example, one of our niches here at Captivation is working with youth-serving non-profits nationally.  Notice how I didn't just say "we work with non-profits"?  In Sarasota, there are over 3,000 […]
June 8, 2021
2 min read
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Rocks, Pebbles, Sand - Setting Priorities

Setting priorities throughout our daily lives can feel much like that of an emergency room triage nurse - needing to ensure that the patient cases with the most serious needs are addressed first. But what happens when we [think] we are working on the most important thing only to find that we are not?  An […]
June 1, 2021
1 min read
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