Articles
Increase the Average Time Spent on Your Website
In this blog post, we will explore different ways to increase the average time spent on your website and provide actionable tips to help you make the most of your website visits.
February 2, 2023
4 min read
How to Collect Customer Video Reviews
In this blog post, we’ll walk you through the various steps you should take to effectively collect customer video reviews, helping to make your customer acquisition, retention rate strategy, and conversion rates that much more successful.
December 12, 2022
3 min read
Effectively Creating a FAQ Page
An FAQ page is a dedicated web page where visitors can easily find answers to frequently asked questions about your products and services. This page is often found on the home page, within the navigation menu, or in tabbed sections. Creating a FAQ page will not only help your customers but also help you as a business owner.
November 17, 2022
4 min read
How Long Should An Email Be?
If you want to increase sales, you need to send out quality messages, but those messages need to be direct and concise. How direct and concise you may ask, how long should an email be?...the simple answer, under 300 words has been determined to be the sweet spot.
September 12, 2022
5 min read
Zone of Excellence vs Zone of Genius
A few weeks ago, we talked about thinking of the word "master" as a verb, not a noun. Today, let's build on that concept further as we discuss the pivotal difference between your "Zone of Excellence" and the "Zone of Genius" which could also be thought of as being an expert vs genius.
March 11, 2022
2 min read
Search, As A Service - Your Own Search Engine
At Captivation, we specialize in telling the unique stories of the brands and non-profits we work with. Although we all tend to play in the same general sandboxes as our competitors, our clients have a unique approach, methodology, or process that sets them apart from the rest. People come to them to solve problems in the […]
March 5, 2022
2 min read
What is an Explanation Video
An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read
The Smartest Person in the Room - Hiring for Strength
As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team. I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read
Give Yourself Some Credit - See the Solution of the Hidden Message
Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read
