Articles
How Long Should An Email Be?
If you want to increase sales, you need to send out quality messages, but those messages need to be direct and concise. How direct and concise you may ask, how long should an email be?...the simple answer, under 300 words has been determined to be the sweet spot.
September 12, 2022
5 min read
Zone of Excellence vs Zone of Genius
A few weeks ago, we talked about thinking of the word "master" as a verb, not a noun. Today, let's build on that concept further as we discuss the pivotal difference between your "Zone of Excellence" and the "Zone of Genius" which could also be thought of as being an expert vs genius.
March 11, 2022
2 min read
Search, As A Service - Your Own Search Engine
At Captivation, we specialize in telling the unique stories of the brands and non-profits we work with. Although we all tend to play in the same general sandboxes as our competitors, our clients have a unique approach, methodology, or process that sets them apart from the rest. People come to them to solve problems in the […]
March 5, 2022
2 min read
What is an Explanation Video
An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read
The Smartest Person in the Room - Hiring for Strength
As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team. I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read
Give Yourself Some Credit - See the Solution of the Hidden Message
Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read
Clean the Mirror - Setting Goals
During a conference I attended, Jim Huling, author of the global bestseller “The 4 Disciplines of Execution” shared insights into setting goals within your organization and the secrets to unlocking the often daunting task of actually achieving them. During his talk, he called reference to the countless Fortune 500 companies that utilize his teachings to […]
August 13, 2021
2 min read
Quality Brings Quantity
Quantity. Whether you are a business owner, a marketer, a manager or all of the above – we all struggle with getting “more”. More sales, more followers, more help from your team… More… Often times we cut corners in our efforts to achieve the “more” we desire, only to find ourselves further behind from where […]
August 3, 2021
1 min read
Where the Fish Are - Building Your Legacy
As many of you know, my grandfather (pictured left) was a commercial fisherman – on the water by 4am, running a 60-foot boat with only one other crew member, back by 1pm selling his catch to the local fish market. I remember going to visit him at the docks as a kid – seeing him in his rubber […]
July 28, 2021
1 min read
