Facebook Pixel

Articles

Countertop with large mirror

Clean the Mirror - Setting Goals

During a conference I attended, Jim Huling, author of the global bestseller “The 4 Disciplines of Execution” shared insights into setting goals within your organization and the secrets to unlocking the often daunting task of actually achieving them.  During his talk, he called reference to the countless Fortune 500 companies that utilize his teachings to […]
August 13, 2021
2 min read
Neon with word quality

Quality Brings Quantity

Quantity.  Whether you are a business owner, a marketer, a manager or all of the above – we all struggle with getting “more”.  More sales, more followers, more help from your team… More… Often times we cut corners in our efforts to achieve the “more” we desire, only to find ourselves further behind from where […]
August 3, 2021
1 min read
Fisherman chumming the water

Where the Fish Are - Building Your Legacy

As many of you know, my grandfather (pictured left) was a commercial fisherman – on the water by 4am, running a 60-foot boat with only one other crew member, back by 1pm selling his catch to the local fish market. I remember going to visit him at the docks as a kid – seeing him in his rubber […]
July 28, 2021
1 min read
Orange and white nerf gun

What if, What Next, Why Not? - Evolve Your Business

NERF – a name that has become synonymous with kid fun, both indoors as much as outdoors, got its start in a not so conventional way.  The founder/inventor, Reyn Guyer actually happened upon this new toy while testing out another toy set (a caveman game), which had a bunch of foam rubber rocks as part of […]
July 21, 2021
1 min read
Pathway between trees

Don't Copy, React - Find Your Own Direction

Don't copy, react instead. What I mean by this is that so many businesses think the way to get ahead is to copy what the industry as a whole is doing.  As I’ve said before, you will never beat what you imitate.  Instead, look to where the market is heading and react accordingly, find your own […]
July 14, 2021
1 min read
Two men using laptops

Document While Doing - Share the Knowledge

As leaders in our organizations, one of our greatest challenges is the need to "clone" ourselves.  The knowledge in our heads is so valuable to all of those we work with and although we try our very best to always be there when we are needed, it's not always feasible... or is it? When faced […]
July 7, 2021
1 min read
Man designing a style guide

User Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
4 min read
People working UX design

The Importance of Journey Mapping

From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? And how can it be used? What is Journey Mapping? A customer journey map or a user journey map is a visualization of the customer […]
July 7, 2021
3 min read
Silhouette of man

The Benefits of Effectively Defining Your Key Client Persona

Whether you are starting a new business or expanding an existing business, one of the most important things you can do is establish who your ideal client is. How do you do that? Let me introduce you to your key client persona! What is a Client Persona?  A client persona, also known as a customer […]
July 6, 2021
3 min read

Client Testimonials

I could not be happier with the whole process from start to finish. They were able to make a fairly complex project simple and organized. They were very timely with all communication and they made the editing process so streamlined, efficient and user-friendly, I enthusiastically would recommend Captivation Agency for any of your video needs.

Joseph Caulkins

Joseph Caulkins

Artistic Director, Key Chorale
red star icon
red star icon
red star icon
red star icon
red star icon
chevron-down