Articles
Turning Your Team Into Brand Ambassadors
A while back, our team authored a blog about the role of brand ambassadors (also called brand evangelists).
April 5, 2013
5 min read
What Your Business Location Says About Your Company
Recently, Captivation Agency moved into our cool new digs, so it seems only natural to talk about the importance of location to a small business.
June 8, 2012
5 min read
Back to School Means Back to Basics for Your Business
It’s August. Football season is right around the corner. The blockbuster movies have left the multiplexes. Cool breezes will soon give a much-needed relief from the hot summer temperatures.
August 19, 2011
6 min read
The Importance of Hiring a Writer
In business, the success of your company primarily depends on your message and how that message is received by your target audience.
August 12, 2011
5 min read
Choosing the Right Digital Advertising Agency
Your business has been growing. You’ve put in long hours, so much that you doubt your spouse could pick you out of a police line-up.
August 26, 2022
6 min read
Customer Service: The Strongest Client Relationships Are Made in the Eye of the Storm
While it may seem like common sense, customer service is one of the main factors in deciding what makes a good business versus a bad one.
November 28, 2018
2 min read
Facebook Ads vs LinkedIn Ads
Entering into the world of 'Pay Per Click' (PPC) can be daunting and confusing. There are terms like keyword bids, CPM, CPC, CTR and conversion tracking which can leave the average business owner scratching their heads.
July 5, 2011
6 min read
Harnessing the Power of Mobile Web Traffic
Are you running alongside your customers… or are you still at the gate, wondering where the sound of the start gun came from?
June 24, 2011
4 min read
Should You Manage Your Own Website?
When it comes to managing your own business website, there are two schools of thought from most business owners and marketing directors:
August 17, 2022
7 min read
