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Zone of Excellence vs Zone of Genius

A few weeks ago, we talked about thinking of the word "master" as a verb, not a noun. Today, let's build on that concept further as we discuss the pivotal difference between your "Zone of Excellence" and the "Zone of Genius" which could also be thought of as being an expert vs genius.
March 11, 2022
2 min read

Search, As A Service - Your Own Search Engine

At Captivation, we specialize in telling the unique stories of the brands and non-profits we work with.  Although we all tend to play in the same general sandboxes as our competitors, our clients have a unique approach, methodology, or process that sets them apart from the rest.  People come to them to solve problems in the […]
March 5, 2022
2 min read

What is an Explanation Video

An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read

The Smartest Person in the Room - Hiring for Strength

As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team.  I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read

Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read

Clean the Mirror - Setting Goals

During a conference I attended, Jim Huling, author of the global bestseller “The 4 Disciplines of Execution” shared insights into setting goals within your organization and the secrets to unlocking the often daunting task of actually achieving them.  During his talk, he called reference to the countless Fortune 500 companies that utilize his teachings to […]
August 13, 2021
2 min read
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