8 Types of Videos Every Business Needs

This type of video gets to the core of who your company is and what makes it unique. Mission statement videos and about us videos only scratch the surface of what makes your company tick. Your potential customers can see through a generic, superficial product. We dig deeper and find the things that separate you from the competition. We explore the people in the company and the real value that the company has in the marketplace. Our core story videos speak to the viewer, not at them.

A core story video may be the first impression a potential customer has of your company. It serves to inspire, inform and enlighten. This video allows the viewer to see the human aspect of your business and learn the deeper reason why the company was formed and how it serves to help or fill a need. Your core story video can bridge the emotional gap between you and your audience in a way that other forms of marketing cannot.

Core story videos are normally displayed prominently on a company’s website. Because of the emotional message contained in your video, it should also be shared on all of your social media sites as well. The potential for an inspirational video to go viral is always a possibility.

Case study videos tell a story about a particular product or service in use by an actual customer. They allow other potential customers to place themselves in their shoes to see if they could benefit as well. Case study videos show viewers what they need to know quickly and simply to make a purchasing decision.

If you think one or more of your recent clients would make a good case study video, call Captivation Agency. We’ll produce a compelling video that will motivate the viewer to take action. A case study doesn’t need to be long, but it needs to be powerful and concise. Especially with products and services with higher price points, case study videos are a great way to earn the confidence of the consumer.

Case study videos are powerful enough to have their own page on your website, provided you have three or more videos. These videos are also effective in email campaigns. Depending on the case study, these videos are also sharable on social media sites.

Like every company, you’ll find that some questions are repeatedly asked by your customers and/or potential purchasers. Having a written FAQ section on your website is helpful to some degree, but let’s face it, most people hate to read. An FAQ video answers these frequently asked questions for those who would rather watch passively than read anything but required traffic signs.

FAQ videos break down the barrier between you and a potential customer. Many people would rather give up than email a business with a question. When their questions have been answered through a video, the psychological excuses vanish and they can proceed with an order. For your company, FAQ videos are great for boosting SEO, especially with cell phone users utilizing voice search features.

FAQ videos are perfect for local SEO since most voice searches are from mobile devices. Consider paid distribution with these videos as well, since you are providing an answer to someone who has an immediate question.

If you sell any type of product, a product instructional video is most likely a necessity. Don’t assume just because your product is purchased that the user knows exactly how the item should best be utilized. Written instructions may or may not be read, and even if they are read misinterpretations can occur. Nothing beats seeing instructions shown through a video.

Showing always beats telling, and instructional videos show your product in action and the ways it differs, or is better, than your competitors. People on the fence whether to buy your product or not will see your product in the way you intended it to be seen and how the results can improve their life.

Instructional product videos are great for real-time targeting to reach potential buyers as they search online or in brick and mortar stores. They are also perfect for customers that have purchased the product and are looking for the proper way to use it. Consider embedding the video on your products page of your website as well.