The marketplace is a competitive field and it’s no secret that your competitors are seeking out every advantage they can. Are you doing the same? Professional marketing videos are something every company needs to invest in. Videos speak to your target audience the way no other media can. People don’t want to read, they want to be shown.
Homemade videos might be fine for your personal social media page, but professional, well made videos make a statement. Captivation Agency produces videos that move, motivate and position you as an industry leader. With over a decade of providing our clients with exceptional videos, we’re ready to do the same for you. There’s much more to it than shooting video footage. We listen to you and what makes your company unique. Then, we take your story and bring it to life.
Here are 8 videos every company needs to be competitive in today’s marketplace:
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A "Core Story" Video
Tanner Tees - "He Built a Business" Core Story Video
Produced by Captivation Agency
A core story video may be the first impression a potential customer has of your company. It serves to inspire, inform and enlighten. This video allows the viewer to see the human aspect of your business and learn the deeper reason why the company was formed and how it serves to help or fill a need. Your core story video can bridge the emotional gap between you and your audience in a way that other forms of marketing cannot.
Core story videos are normally displayed prominently on a company’s website. Because of the emotional message contained in your video, it should also be shared on all of your social media sites as well. The potential for an inspirational video to go viral is always a possibility.
Customer/Client Testimonial Videos
Northside Hospital Testimonial Video
Produced by Captivation Agency
The majority of consumers take reviews seriously before purchasing a product. They also trust companies with positive reviews more than businesses with few or no reviews. First-hand success stories, captured on video, create a personal connection with potential customers. They can see the excitement in their eyes, they can hear the truth in their words ad they can feel the genuineness come through in their overall testimony.
Testimonial videos can be placed on a website product or service page or on its own testimonial page if you have several videos from clients. These videos are great to share on social media sites and through email campaigns.
Case Study Videos
Google Presents: Dove Real Beauty Sketches Case Study | YouTube Advertisers
Not Produced by Captivation Agency
If you think one or more of your recent clients would make a good case study video, call Captivation Agency. We’ll produce a compelling video that will motivate the viewer to take action. A case study doesn’t need to be long, but it needs to be powerful and concise. Especially with products and services with higher price points, case study videos are a great way to earn the confidence of the consumer.
Case study videos are powerful enough to have their own page on your website, provided you have three or more videos. These videos are also effective in email campaigns. Depending on the case study, these videos are also sharable on social media sites.
Explainer Marketing Videos
Glowb Lights Animated Product Explainer
Produced by Captivation Agency
People’s attention spans are small. Getting to the heart of the matter is important in explainer videos. Crafting a clear message in a short amount of time is an art unto itself. Fortunately, Captivation Agency has produced numerous explainer videos and understands the challenges they present. We can get your message across in a fun, easy way that people understand and remember.
Explainer videos are great for relevant landing pages or specific product or service pages. If you see people on social media sites (whether on your pages or others) asking questions that can be helped through your explainer video, send them the link. You might be helping more people than you realize, and some of those could become lifelong customers.
Frequently Asked Questions (FAQS) Videos
Daniel Radcliffe Answers the Web's Most Searched Questions
Not Produced by Captivation Agency
FAQ videos break down the barrier between you and a potential customer. Many people would rather give up than email a business with a question. When their questions have been answered through a video, the psychological excuses vanish and they can proceed with an order. For your company, FAQ videos are great for boosting SEO, especially with cell phone users utilizing voice search features.
FAQ videos are perfect for local SEO since most voice searches are from mobile devices. Consider paid distribution with these videos as well, since you are providing an answer to someone who has an immediate question.
Community Involvement Videos
"Comcast Cares Day 2019" Community Involvement Video
Not Produced by Captivation Agency
People have choices with their money. They want to reward businesses that are socially responsible. Community involvement videos tell potential customers that you care and your business is part of the solution, not the problem. Community videos help attract new partnerships and free publicity that you might never have a chance at otherwise. Community videos can also attract top level talent to your business because of your social efforts.
Community involvement videos are perfect for your social media sites, as people love to share these types of stories. Also, be sure to address local SEO efforts since a wide range of community members will be attracted to these videos.
Instructional/How-to Videos
Tanner Hitting Net Setup Video
Produced by Captivation Agency
Showing always beats telling, and instructional videos show your product in action and the ways it differs, or is better, than your competitors. People on the fence whether to buy your product or not will see your product in the way you intended it to be seen and how the results can improve their life.
Instructional product videos are great for real-time targeting to reach potential buyers as they search online or in brick and mortar stores. They are also perfect for customers that have purchased the product and are looking for the proper way to use it. Consider embedding the video on your products page of your website as well.
Real-Time/Livesteam Videos
Tanner Tees Facebook Live Video
Not Produced by Captivation Agency
There’s a sense of intimacy and exclusivity with live streaming that grabs people’s attention. In fact, engagement can be ten times greater with live streaming videos that regular videos. For that reason alone, live streaming videos should be part of your marketing arsenal. Captivation Agency can help you set up these videos and provide tech support during the live streaming process.
For live streaming, Facebook Live and Instagram are currently is the way to go. As long as you have a good social media following, you should see some traction with your first event and it should continue to grow as long as your events are of interest. Consider sending out an email reminder and social media posts leading up to the event.